Finally.
A CFO who actually gets it!
Finance for people fuelled by passion and purpose - where money does good, feels good, and you don't have to pretend to be someone you're not.
Money is emotional.
It always has been (and that's kind of the point!)
Most finance people treat feelings like a glitch to fix.
But money touches everything - who you are, what you've been through, what you think is possible.
And if you're creative, neurodivergent, or money just lands heavier for you - even more so.
When we actually name that instead of pretend it's not there; everything shifts.
Feet on the ground, head in the sky
You bring the vision. Together we make the money side feel like something that's working for you - not another thing to fight against.
Held. Clear. Ready for what's next.
Finance systems that fit your brain
We get curious about your preferences - because your brain isn't the problem. Systems that ignore how you function are. So everything is tailored: routines, setup, communication styles, all of it.
Resourced for the real work
Your mission deserves proper financial foudnations behind it - not just good intentions. We craft plans that actually fuel what you're here to do, to evolve and iterate while staying true to why you started.
Growth that sustains people and beyond
Money that lets you breathe - and ripples out from there. Results that don't cost your health, your team's wellbeing, or the planet. Starting with your nervous system, extending to everything it touches
How Harriet can help
I work with mission-driven founders, CEOs, and leadership teams - whether you need a senior finance brain in your corner, someone to help untangle a specific project or transition, or just space to think things through with someone who actually gets it.
Whether you're pre-revenue with a big idea, scaling fast, or a mature business navigating change (and the late stage capitalism hellscape)
I'll meet you where you are
How we can work together
There's no one-size-fits-all here. Some people need a proper finance partner for the long haul. Some need help with something specific. Some just want to learn.
Have a look and see what feels right - or we'll figure it out together
Meet Harriet (she/her)
Harriet Formby is a Fractional CFO, ICAEW Chartered Accountant, and Trauma of Money™ Practitioner and Founder of Below The Line Finance® and Get Number Savvy®. She has technical, commercial, and strategic experience advising startups, mature businesses and beyond, across a wide range of industries.
She blends commercial rigour with warmth, empathy, and intuition - staying close to the numbers while making space for the nuance. Usually found in a Somerset meadow surrounded by ex-racehorses, Dartmoor ponies, and too many chickens!
"I believe conventional business finance needs a radical shake-up - and I'm here for it!"
Client testimonials
What people say about working with Harriet!
"Through tight cash flow and a complex investment round, I've come away from every mentoring session feeling clearer, more confident, and more capable in my role."
"Harriet is the best ally you'll ever have. Since we started working together, I always feel confident my business is on the right track. She's always calm and cool — so good at explaining things and bringing new perspectives."
"Thanks to Harriet, I officially became Co-Director! We split shares, agreed a memorandum of understanding, and now have a clear financial spreadsheet that shows exactly how much we need to bring in and by when. Harriet is genuinely invested in our success."
"I wish I had started working with Harriet sooner. I trust her completely and know that she is on top of absolutely everything with my business. The fact that she proactively brings up ideas, potential problems, and updates that I would have never even known about is such a breath of fresh air"
Working with Harriet has been one of the best decisions I've made for my CIC. She understands social enterprises and takes a more relational, systemic view of finance. Funders can see we're serious about our finances — and that's down to Harriet. Hands-down worth every penny.
She's fantastic — so kind, honest and non-judgemental. She understands my business and how I want to work and 100% supports me in that. I've seen an uplift in revenue and I feel so much more confident with my finances."
"As a business owner who does not have a financial background, Harriet takes the time to provide useful and structured guidance to allow us to make effective decisions. She provides pragmatic and helpful advice in a clear and straightforward format".
Harriet is the perfect middle of the Venn diagram of expert and ally - she's super knowledgeable but also really approachable, which I was so grateful for as someone who had lots of vulnerability around money"
"Harriet helped me transition from a freelancer's mindset to that of a business owner — but the most significant shift was related to my beliefs about money. Her compassion, empathy, and gentle nudges to challenge me when necessary are unparalleled"
Schedule a complimentary call with Harriet today
The first step is to have a chat about your business, where things are up to with finances. The challenges, opportunities and things on your mind. To begin to see the money side in a different light.
"I'd love to hear what you're working on. Book a call and let's get into it" Harriet x